What makes the core of a successful business? A devoted team and top-quality services are the most common answers; yet, in the Internet era, the online presence matters most to business performance.
Today’s market creates fertile ground for every business to develop, as the target audience is closer than ever—only a few clicks away. Online brand exposure builds trustful relationships with customers and keeps them actively engaged. There are multiple ways of building a solid online presence; let’s explore them.
How to Build Online Presence?
Build a website
All roads lead to Rome; all points of online presence lead to the business website.
A business website is like a digital ‘home’, representing the company’s values and philosophy, exposing its products and services, and attracting potential clients.
Every business entering the online space should start with a website. According to research, customers are rather suspicious of companies with only groups and channels on social media and prefer those with a website.
The quality of the website is a matter of reputation and credibility. Some companies prefer customized website development, which builds a unique web space considering all the business ‘wantings’; some, however, can make do with free tools, like Wix, Weebly, Square, etc. There is no lack of choice, but it is a matter of affordability.
Create social media accounts.
Twitter, Facebook, Instagram, and TikTok started as communication and entertainment tools, yet now, they are exploited as marketing tools and marketplaces. Social media accounts allow businesses to establish brand awareness and keep their audience actively involved.
The social media platforms require different approaches as they target different age groups and interests:
- Facebook is the most popular and demographically diverse platform. It features the biggest social media marketplace, bringing high ROI to business owners. The marketing strategies include posts, images, informational leaflets, videos, etc.
- Twitter is more business-oriented and maintains a relevant style of communication. Posts and images should always have a moderate tone of voice, be informationally balanced, and follow the grammar rules. The page moderator should delete all irrelevant tweets or those that didn’t meet the goal of keeping the profile crystal clean.
- Instagram is concentrated on visual perception, thus, the main value will make photos, visuals, and infographics.
- TikTok features video content and is youth-oriented. It usually is more playful and easygoing.
Regardless of the type of social media, consistency matters above all. Check your target audience’s most active times and days and send valuable and meaningful content to maintain their interest in your brand.
Build review-based reputation
According to statistics, 90-95% of customers read reviews and testimonials before contacting certain businesses.
It is important to ask your clients to leave reviews regarding the cooperation and reply to all mentions. Businesses that keep track of reviews and address all issues show potential clients that they value every customer.
Engage the influencers
Influencers follow one of the most feasible marketing strategies – ‘word-of-mouth’.
Influencers are not necessarily celebrities but simply popular social media personas. It is worth contacting people whose target audience is relevant to your business niche and agreeing on further collaboration. Yet, it is important to choose real influencers with authentic audiences, as there are many examples of cheated followers, which will result in unproductive cooperation.
Implement SEO
SEO techniques establish a brand’s visibility in the relevant niche and, thus, attract a wider audience.
Keywords and phrases, authority backlinks and referrals, brand-mentioning, guest posting, listings, on-page optimization – all the types of SEO techniques enhance the company’s digital profile and help it reach high rankings in the search.
The techniques shouldn’t be implemented altogether but should gradually be added to the list of SEO development strategies.
Concluding an online presence
Online presence is the cornerstone of business success and customer engagement. It is important to elaborate on the cover-it-all strategy to claim the business’s existence in the digital landscape.
A well-developed website, social media presence, SEO techniques, reviews, and brand mentions—all the tokens of presence allow businesses to build their online profile and reputation, thus attracting a wider audience and increasing revenue.
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